The AI That Actually Does the Work (Not Just Deflects Your Support Ticket)

Every company in tech says it has "AI" now. Most of the time, what they mean is a chatbot bolted onto the help page that answers three questions and then hands you a support ticket. That is not artificial intelligence doing work. That is artificial intelligence doing public relations.

Squish's AI has a name, Faber (from the Latin for maker), and it is a different animal. It is the part of what we built that we are quietly proudest of. So let us show you what it actually does, plainly, and where it is honestly not ready yet.

What most "AI" in this industry really is

Here is the pattern you have probably run into. You go looking for help, a little chat bubble pops up, and it cheerfully points you at the same article you already read before quietly funneling you into a ticket queue. The AI is not there to help you. It is there to help the company avoid paying a human to help you.

We think that is a waste of genuinely useful technology. AI is good at doing things. So we pointed it at the actual work.

What Faber actually does

Open your Squish dashboard and Faber is right there, front and center. You talk to it in plain English, and it does the thing. Not "here is how to transfer a domain." It transfers the domain. Some of what people ask it, right out of the gate:

• "Find me a domain for a bakery called Rise." It searches and shows you real, available options.
• "Add the $10 hosting plan to my cart." Done.
• "Which email plan do I actually need for a team of eight?" It talks you through it, honestly.
• "Transfer my domain over," or "set up forwarding from the old address." It just handles it.

This is the self-serve side of the "help your way" idea. If you like doing things yourself, you now have the fastest possible way to do them: ask, and it is done. And if you would rather hand it to a human, that door is always open too. The AI never traps you. It is a shortcut, not a wall.

Honestly, we have not seen anyone else in this industry do this well. Most of the big guys are still stuck at the "chatbot that deflects you" stage. We skipped it.

Build a whole website by describing it

Here is the one we are most excited about, and it is live: you describe your business, and Faber builds the whole site.

The plan is called Faber by Squish, and the idea is simple. You describe your business, and it generates a complete, real website for you. The important word there is real. What it builds is actual code that you own, not a locked template you rent forever and can never take with you. That matters, because a website you cannot leave with is just another kind of lock-in, and lock-in is the one thing we refuse to do.

We said we would rather tell you than fake a demo when something was not shipped. This one shipped, so this is us telling you.

AI inside your own business

The two things above are AI helping you run Squish. But plenty of businesses want AI working inside their own operations, and that is a service too.

Under the hood it can get technical, but the plain version is this. Want an AI assistant that actually knows your business, because it can read your own documents and data instead of guessing? That is a "RAG" setup, and yes, we build those. Want a custom model running for your product, or AI woven into your app? We do that as a managed add-on, priced per project, with a real engineer on it. Enterprise-grade AI, run by humans, without the enterprise runaround.

The bottom line

This is the whole Squish idea in one feature: big-company capability, small-company integrity. The AI does real work instead of dodging it. What it builds, you own. And there is always a human standing behind it, not hiding behind it.

Want to see it? Head to the homepage and just ask Faber to find you a domain. Watch it actually do it. That is the difference, and it is a lot more fun to see than to read about.