Can AI Really Build My Website? What Faber Does and Doesn't Do
An honest account of our own AI site builder: what it produces, where it genuinely saves you weeks, where it does not, and when you should hire a person instead.
We have written before about what AI website builders can and cannot do as a category. This is the narrower, more useful version: what ours does, where it genuinely helps, and when you should not use it.
Faber is live and you can try it free, so none of this needs to be taken on trust. But it is worth setting expectations properly first, because the gap between what people imagine and what actually arrives is where disappointment lives.
What actually happens
You describe your business — what you do, who for, roughly what you want the site to say. Faber generates a complete website from that description: pages, structure, layout, and a first draft of the words.
Underneath, the parts that usually take a week of coordination are already done. The domain, DNS and mail are configured. Hosting, SSL and patching are handled. You are not handed a design and left to work out where to put it.
Then you edit it by asking. Change this heading, make this section shorter, add a page about the workshop. There is no page builder to learn, which for most business owners is the actual barrier — not the design, the interface.
The part that matters most
It produces a real WordPress site.
That sounds like a technical detail and it is the single most important thing about it. It means the site is not trapped in a proprietary system. Every page can be exported from the WordPress admin and taken elsewhere. If you leave us, you leave with a functioning website rather than a subscription that switches off.
It also means anyone who knows WordPress — and that is a great many people — can work on it. You are not hiring for a niche. That is the difference between an AI builder and a walled garden, and it is worth checking for whichever one you end up choosing.
There is a second, less obvious benefit. Because it produces ordinary pages rather than a site that assembles itself in the visitor's browser, AI answer engines can actually read it. A great many modern sites are effectively blank to ChatGPT and Perplexity for exactly that reason, which is a problem you would rather not build in from day one. You can check any site for this with the complimentary AI Visibility Check — including the one you have now.
Where it genuinely saves you weeks
You have no site at all. The gap between "we should really have a website" and having one is where most small businesses lose a year. This closes it in an afternoon.
Your current site is old and embarrassing. Built in 2018, never updated, does not work on a phone. Rebuilding it has been on the list for two years because it means finding someone, briefing them, and waiting.
You know what you want to say and cannot make it look right. This is the most common one. The words are in your head; the assembly is the obstacle.
You need it to exist properly rather than win an award. A clear, current, fast site that says what you do and works on a phone. That describes the requirement for most small businesses, and it is a requirement this meets.
Where it does not
We would rather tell you this than have you find out.
A complex shop. If you are selling hundreds of products with variants, tax rules and stock integration, that is a build rather than a generation. Start with a person.
Anything that has to connect to your other systems. Booking, membership, a customer database, your accounting software. Integration is where the other system gets a vote, and that needs a human deciding things.
A brand that has to be distinctive. If your website is a competitive weapon and the design is the differentiator, commission it. An AI-generated site is clean, current and appropriate. It is not going to be strange in the specific way a good designer can be strange on purpose.
Regulated or highly specific copy. If the exact wording carries legal weight, you want a person writing it and another person checking it.
It is also labelled beta, and we mean that literally rather than as fashion. It is live, it is purchasable, and it is young. We will tell you plainly if what you are asking for is outside what it does well.
The honest comparison with hiring someone
A freelancer or an agency gives you judgement — someone who asks why you are doing this, disagrees with you occasionally, and brings experience of what works in your trade. That is genuinely valuable and no generator provides it.
What it costs is time and money, and a dependency: in eighteen months, when you need a page changed, you need that person to still be available.
Faber gives you speed, a price that does not move, and the ability to change things yourself by asking. What it does not give you is that outside judgement.
For a great many small businesses the honest answer is to start here, get a real site up this month, and commission a designed one later if the business actually needs it. Far better than the common alternative, which is nothing for another year.
What it costs to keep
One flat price, fair use, and no per-edit charge — the point being that changing your own website should not feel like starting the meter. The current number is on the AI page, and it is what you will still be paying later, because we do not run introductory pricing that steps up at renewal.
The easiest way to judge this is to look. Try it free — describe your business and see what comes back before deciding anything. If it is right, you have a site this week. If it is not, you have lost twenty minutes and learned something specific about what you actually need, which is more than most website research produces.